As P&G looks to boost its leading brands—and at a time when women are influenced by a credibility factor in choosing their skin care products—Olay has brought in a well-known dermatologist to endorse products from the skin care powerhouse.

Olay has reformulated its best-selling Regenerist line with new Skin Energizing Technology—a hydrating formula it says is designed to improve skin’s responsiveness to anti-aging ingredients and fight the look of skin fatigue by accelerating surface layer cell turnover, increasing brightness and decreasing the appearance of fine lines and wrinkles.

To highlight the line’s new reformulation, Olay Regenerist has partnered with Dr. Omar Torres, a renowned dermatologist, author and an authority on understanding the importance of fighting the look of fatigued skin. Dr. Torres shares his expert tips on how to obtain energized skin to look 10 years younger while discussing the revolutionary benefits of Olay Regenerist’s Energizing Technology.

The reformulated Olay Regenerist line includes the Micro-Sculpting Cream, Micro-Sculpting Eye Cream & Lash Duo, Advanced Anti-Aging Wrinkle Revolution Complex and Micro-Sculpting Serum. All are available in retailers nationwide at a suggested retail price between $25.99 and $33.99.